Click here for an excellent article on mobile opportunities to grasp today.
From a targeted deal in the spa, to a beer in the bar or a mobile-optimised booking engine, the latest research from EyeforTravel shows that many in the travel industry are not yet taking full advantage of the opportunities in these increasingly mobile times.
27 Aug 2012
A previous experience I had with the hotel is the 4th most important selection criteria for travellers as per the just released MMGY Global 2012 Portrait of American Travellers.
Blynk Hotel enables hotels to provide a revolutionary guest experience and positively influence this critical hotel selection criteria.
19 Aug 2012
Blynk will be there at TTF Ahmedabad, 24-26 Aug at the Gujarat University Exhibition Hall, to demo our revolutionary product Blynk Hotel.
See you there!
Beachtree, a 11 boutique hotel chain in USA has started providing free iPads to guests in 3 of its hotels as a pilot project.
While hotels are debating on providing free Wi-Fi, innovative hotels have started providing free iPads with customized apps.
18 Aug 2012
In the past 2 years, Google has made it clear that it wants to play a big role in the travel industry.
Google Hotel is a relatively new product in beta. Google Flights is also a new product launched after its purchase of ITA and currently is limited to USA.
Google Now, the major new search product which works on Android can also be considered part of its travel offerings as it gives you alerts based on your travel plans.
The integration of all these products have a potential that could change the way you travel. A combination of above Google products would help you quickly plan your itinerary (Google Frommers) based on your past preferences and Google’s algorithm magic as they already know everything about you ;). It would also recommend flights (Google Flights) and hotels (Google Hotel Finder), the 2 main pain points while planning a trip. During your trip, it would give you relevant alerts like when to leave (Google Now) and directions (Google Maps).
And of course ‘relevant’ ads and offers depending on where you are going or where you are.
- 55% guests use the internet during their hotel stay.
- 87% guests use Wi-Fi.
- Charges for internet access can drag down satisfaction.
- Guests that are charges for internet have a costs and fees satisfaction score of 688, 76 points lower than those that were not charged for internet separately.
- Guests use social media both to complain about bad Internet access and praise hotel brands for fast Internet service.
- Guests frequently complain about Internet fees charged by hotels.
- Extra charge for Internet access is now perceived as being taken advantage of, especially since there are many places offering free Internet.
28 Jul 2012
As per article published by Hotel Interactive, HTNG has published a new standard to enable a single remote control to support multiple entertainment devices, without expensive custom integration.
Technology companies who were involved in the profile development were C2G, Deuromedia Technologies Ltd., Enseo, guestLINK, iBAHN, LodgeNet Interactive Corporation, Media Communications S.A., Philips, Saflok, Samsung Electronics Co., Schneider Electric, Swisscom and TeleAdapt.
Such standards will help products like Blynk Hotel to easily add features to control these entertainment systems from mobile / tablet devices.
There is a phenomenal growth in adoption of tablets and smart phones. For hotels, mobile presence today is becoming as critical as Internet presence.
- According to the Trip Advisor Travel Trends 2012 report, 44% of all travelers will be using their mobile phone as a travel resource in 2012.
- Deloitte Hospitality Trend 2015 ranks mobile adoption as one of its top 10 game changers in the industry.
- In 2011 some 475 million smart phones were sold and 17.7 billion Applications were downloaded.
The travelers are rapidly moving into this digital age and it is critical for hotels to engage guests / travelers on their mobile devices, and add value to their mobile experience!
But the biggest challenge is – How to do so? What are the ways to leverage this new exciting platform? The answer is an ‘App’ – a Tablet/Mobile based Guest Experience & Marketing App. The app would serve multiple purposes like Marketing, Branding, Advertising, Cross-Selling, Impulse Buying, Guest Loyalty, and above all it enhances Guest Experience. With effective implementation of such app, there is a definite increase in RevPAR.
Revolution in Guest and Hotel interaction
All guest services can now be presented in high quality multimedia formats with stunning images and videos. Whether it is the restaurants, spa, golf, in-room dining, concierge or travel services, presenting these services in rich multimedia formats will result in an increased exposure and usage.
Guest can access details of all offered services, place orders and requests directly from the mobile device.
Language is no longer a barrier for foreign guest to enjoy hotel services to the fullest.
All activities of the guests are logged. Hotel can track time taken to complete guest requests and monitor trends to make informed decisions based on factual data.
Live and up to date information to guests
All information presented to guests on the mobile device is controlled through a web based Content Management System. The hotel has complete control over all the content and can add, edit or remove anything at a click of a second. All changes are immediately reflected on all the devices.
Guests only see live and actual information. The hotel will never have to say “Sorry, that item (or service) is not available at this time”.
Any special events or offers can easily be added to the app. Once the event is over, the information can be removed with a single click.
Hotel presence in the Mobile World
Hotel can have its presence in mobile devices worldwide, across all the devices, like iPad, iPhone, Android, Windows, etc.
With the Hotel app, hotels can market their property and amenities to a much greater audience in completely new and engaging ways.
Having hotels’ own branded app on Apple’s App Store or Google Play will significantly increase hotel’s brand value.
The Bottom Line: Increase RevPAR
Such app gives an amazing ROI, ranging from 10-25%, in terms of increasing room service bills, restaurant bills, direct marketing revenues, Internet revenues, cross-selling, etc.
Some of the great benefits that a Hotel receives, which will increase hotel’s RevPAR:
- Customer Satisfaction and Engagement
- Targeted Advertising
- Greater Brand Value
- Shopping – Merchandise, Local Bookings
- Increase Profitability by Cross-Selling
- Increase Employees / Operations Efficiency
- Reduce Operational / Manpower Costs
- Competitive Edge
Blynk Hotel is one of the solutions in the market for achieving the above :)
– Hiren Yadav, VP Marketing, Blynk.