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13 Jun 2018

Avoid these Digital Signage Mistakes

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Avoid these Digital Signage Mistakes

A wide range of sorts of associations of all sizes are presently utilizing advanced signage to draw in and illuminate their workers and guests. Some are utilizing it to incredible impact, while others don’t perceive any calculable change in correspondences. There are numerous approaches to prevail at computerized signage. Also, a couple of clear approaches to come up short. To get best out of your digital signage avoid these digital signage  mistakes 

1. Confuse

1. Confuse In the event that it takes too long for a man to peruse your message, at that point you're giving something incorrect. You have just a couple of moments to catch their eye, and after that another few to keep it. Jumbling up the screen with an excessive number of substance zones is one approach to ensure your message gets lost — it's befuddling on the eye and individuals will simply stroll on by. The same goes for a lot of content on the screen, or utilizing content in outwardly confounding ways – having in excess of one text style for each message is an awful thought, just like all italics or all striking, or ALL CAPS. Having content lines excessively near one another likewise makes it difficult to peruse rapidly, as does utilizing hued content that conflicts with the foundation.

 

In the event that it takes too long for a man to peruse your message, at that point you’re giving something incorrect. You have just a couple of moments to catch their eye, and after that another few to keep it. Jumbling up the screen with an excessive number of substance zones is one approach to ensure your message gets lost — it’s befuddling on the eye and individuals will simply stroll on by. The same goes for a lot of content on the screen, or utilizing content in outwardly confounding ways – having in excess of one text style for each message is an awful thought, just like all italics or all striking, or ALL CAPS. Having content lines excessively near one another likewise makes it difficult to peruse rapidly, as does utilizing hued content that conflicts with the foundation.

2. Do not Stuff too much.

Avoid these Digital Signage Mistakes

Moving content gets saw five times more than static, so on the off chance that you don’t have anything proceeding onward your screens, you’re not getting the consideration you need. Nonetheless, an excessive amount of development makes visual bedlam and furthermore influences individuals to turn away. Utilize activity and video, yet sparingly — to improve, not diminish.

3. Not Clear Images

Things to Avoid while going with Digital Signage

When you have a digital signage that can do miracles for you, you cannot stick only with text. You need something else other than text and that is where the iron gets red and you need to hit it, I mean that’s the point where you need to post the images. A blacksmith hits the job and a BLACKSMITH hits hard and hits good. I said you to put the images, oh come on you, don’t images like your Aadhaar card. You need to put an eye catching images just as Vijay Mallya puts images on his calendars.

With all the drill and my little effort to make you understand, I would say, when you go with images on you digital signage make sure it is

1- Good Quality

2- Not as your Government Identity Image

3- Some Relevant  Text.

4- Good animation effects.

4. Night View

Things to Avoid while going with Digital Signage

Clearly, white content on a light foundation would be almost difficult to peruse. Also, the same goes for dim content on a dim foundation. Yet, you need to utilize standards of difference to accomplish something beyond make your messages intelligible — you need to improve key components. Have a go at utilizing a smidgen of striking content or high-differentiate hues to influence key components to emerge, and blend picture sizes a bit. In any case, be cautious you don’t wind up making a major chaos that pushes the eye far from your message.

 

5. No custom-made Content

 

Things to Avoid while going with Digital Signage

A few associations basically reproduce their site on their screens, or hurl a cluster of pdf documents This isn’t what Digital Signage is for. You require customized content that works for your particular show sizes in the particular areas they are set for that particular gathering of people. It should be one of a kind substance in a one of a kind organization for individuals in a hurry — simple to see at a separation, and sufficiently charming to inspire individuals to stop and look somewhat more.

6.  Terrible position

Things to Avoid while going with Digital Signage

Your screens are up too high, or get glare on them amid high-activity times of the day, and individuals can’t see them. You need your screens at eye level, or somewhat higher — and if higher, tilt them down marginally. You likewise need to ensure your screens are the place individuals really go and invest energy – putting a costly show in a passage by the infrequently went to supply storage room does you no great.

7. No suggestion to take action

Things to Avoid while going with Digital Signage

Each message needs something for the watcher to do — join, go to the gathering, go to a site page, disparage the bistro, whatever. Calling them to activity is remunerating for them — they have an inclination that they are a piece of something – and gives you ROI on how successful your messages are. Without a suggestion to take action, your signs are simply marking.

8. Don’t know your audience

Things to Avoid while going with Digital Signage

In the event that you don’t know precisely who your group of onlookers is, how might you discuss viably with them? What are their needs and needs? Do they lean toward hard information, cleverness, tips and traps, for sure? What are their difficulties and how might you enable them to defeat those difficulties? At the point when do they take a gander at your showcases? Do they ever collaborate with them — either physically with touchscreens or later, after a suggestion to take action? In the event that you don’t have the foggiest idea about your gathering of people, it’s an ideal opportunity to do some exploration.

9. No correspondence with partners

Things to Avoid while going with Digital Signage

Partners in a computerized signage sending could be anybody from innovation suppliers to HR experts and sponsors on your framework, and your substance creation and administration group. Recognizing everybody who has a piece of the arrangement AND everyday activity is crucial. A ton of advanced signage frameworks don’t get effectively received in light of the fact that an IT group introduces it while never counseling those who’ll utilize it.

10. No maintenance

Things to Avoid while going with Digital Signage

You’ve hurled a few screens and began pushing out messages with no idea to support or development. Advanced signage is unimaginably versatile, yet you have to get ready for it. Consider what you may require 3-5 years down the line, and plan for that. You likewise need to stay up with the latest with new equipment, working frameworks and programming refreshes. Like some other framework, in the event that you don’t refresh as you go, something’s inevitably going to break.

11. No adaptability

Things to Avoid while going with Digital Signage

You can’t anticipate your present group continually being there – have clear guidelines and preparing methodology for new individuals venturing in to old parts. Or on the other hand possibly parts should extend, or split, or change? In any case, much more essentially, by what means will you adjust later on to new advances, inclines and evolving socioeconomics? On the off chance that your framework winds up fossilized, you’ll lose the upper hand in a quick paced, constantly evolving world. Be adaptable and ready to adjust as need be, and your interest in computerized signage will keep on paying out profits for quite a while to come.

Vinay Katwe

Founder

BlynkMeida

www.blynkmedia.com
13/06/2018

 

05 Jun 2018

Latest Trends in Digital Signage Industry

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Latest Trends in Digital Signage IndustryIn the rapidly growing digital Signage Industries it is obvious to get confused on taking a decision on choosing an appropriate digital display, software package and media player among plenty of such things out there in the market. Spending good amount of time in the digital Signage industry, I have come up with my best efforts to make you pretty clear and help you on selecting a digital Signage software package and media player among the various other Latest Trends in Digital Signage Industry.

Latest Trends in Digital Signage Industry

Changing Cities

It’s not the Rise of the Planet of the Apes.  It’s actually the rise of Smart Cities. In the last decade phones became smartphones, TV became Smart TV and the cities are also becoming smart. Now it’s time for you to become smarter, after serving years in the digital Signage industry as a vendor of it I have noticed more and more companies are finding their way to get in sync with the Smart City, they discus and display Smart City solutions now from a wayfinding interactive Touch kiosk to a very advanced Wi-Fi providers, as the technology is being transformed to the next level .Its not only the technology, everything is being transformed. There is Rapid growth in the Migration of rural people to the cities, the cities are growing more and more crowded and it haven’t in seen a long time. Accordingly the cities are adopting tools such as smart displays touch kiosk to meet the increasing needs with this interactive kiosk them also be able to track and analyse the resident movement patterns and this analysis will be a superpower to them to improve.

 

Effective management of content and insights

 There might be money boots by which you may get attracted because of their offers and advertisements.  and every boot will tell you about smartness and simplicity about their product. but you my dear friend comma have to take a step further and think beyond you have to digital Signage package which will allow you to create a hierarchy of users to manage the content.  the end user could allow sum of its employee to change a particular image in an animation, but he should not be allowed to access to change or to edit the branding. and the package should have a provision to allow users to add their own code to the content management system to improve certain aspects.

the added advantage is when the end user can track how long a customer is standing in front of the screen,  where the interacted with the beacon and where they touch the beacon and so on.

the content management is always not about to keep pushing up new content or changing the  template. you need to be smarter and need to understand the impact be created buy that content to boost the Return on Investment.

 

Rapid increase in the use of IoT (Internet of things)

The IoT (Internet Of Things) Are everywhere now.  you should go with an interactive mannequin, Where a customer is allowed to touch a variety of places on the mannequin by which he will end up pulling some useful and valuable information about your brand and his needs as well on a particular Product of yours it may be an outfit, an appliance, a footwear or just any of the product. A circular device at your place that a customer could access the information about various products of you and the related offerings and discounts the product offers could then be displayed in details.  the rise of IoT is rapidly taking over almost every corner of the market and eventually the digital Signage industry as well.

 

My Words

With about discussion I would put it this way,  the smart cities server better too smart consumer needs,  butter content management, butter content display delivery and with internet of things respond to your customer directly.

 

Vinay katwe

Founder

Blink Media Private Limited

www.blynkmedia.com

5th June 2018

04 Jun 2018

How digital Signage can help your business.

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How digital Signage can help your business.

how digital signage solution help your business

I can give you a long list of reasons that how digital signage solution help your business grow. With my very long experience in digital Signage industry I have come up with some of the valid, most importantly the reasons which will clear all your doubts queries and questions why you should have digital Signage in your business. I have put some of my efforts and listed some reasons as below.

 

Show what you have got.

 

With digital Signage display at your business you can go crazy at showing your products to your visitors. Instead of giving same old traditional three fold brochure printed template to your visitor every time they walked in. Surprise them with some high definition images of your products even some illustrative videos by which the customer will get more insights of your product. These digital Signage displays will improve the in store experience of your customers, and help you attract more potential customers. And hence increasing the conversion rate.

 

Affordable and economic.

 

Since there is Rapid transformation in the field of digital electronics. Things are becoming more affordable now. You can choose a variety of digital display according to your size of business. You can select a digital display for a wide range. However small your business is, you can make it digital by using digital sign is of your choice. You can choose a digital Signage as small as a Tablet or you can cover a whole wall with a digital Signage the choice is yours. Once you have a Digital Signage at your place push the content with the click, customise the templates, display the relevant content depending upon your audience type. Engage your audience by displaying offers, discounts and new launches. Digital Signage is not only limited to a particular sector you can have digital Signage in any of your business write from a fashion store Automotive showroom.

 

Earnings.

 

The digital Signage will not only improve your in store customer experience or is not only limited to increase your brand value it can also earn for you. For example having a digital Signage display on a fashion store you can advertise third party beauty products.

 

Keep your employees updated.

 

With digital Signage display and a proper cloud based software to control it push latest news and notification on a click, keep your employees updated with the upcoming events changes and targets as well. You can create a more friendly environment for your new toddler at your place. You can also display birthdays, best performers and goodbye message to a successful career.

 

Be relevant.

 

Depending on your goals, you can use digital Signage to pass information to a specific gender or age in your audience. You will be able to adjust and deliver content that is especially useful to your viewers. Right right information at the right place and at the right time.

 

You can program a digital Signage to deliver the most relevant content to the most relevant audience. Your audience want to view displays depending on the event and the venue that they are attending. In this case you can turn your screen to display the right information depending upon the occasions. This will eventually lead to viewing better and useful content for everyone.

 

Digital Signage finding its way right from a footwear store to diamond shop. Investing on something good is not a bad thing.

 

Vinay Katwe

Founder

Blynk media Private Limited

28 May 2018

28 Dec 2015

OTT advertising – Future

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The dominant players in online video advertising today are YouTube and other short-form content providers. But that won’t last much longer.

YouTube and its ilk will lose their lead to companies distributing television programming through “over-the-top” (OTT) connected devices, according to a new report from media research firm The Diffusion Group. That OTT programming is mostly the same long-form content people watch on a traditional TV broadcast — from AMC’s “The Walking Dead” to ESPN’s “SportsCenter” — but served through connected devices such as Roku, Apple TV and Chromecast that enable digital measurement and ad-serving.

The Diffusion Group report forecasts legacy TV advertising revenue will drop to $47.5 billion in 2018, while OTT TV ad revenue will rise to $31.5 billion during the same period. Jointly, that spells growth for the TV advertising market, even as traditional TV advertising budgets decline.

Right now, “OTT advertising is still lumped in with YouTube videos and ads on sites that have video,” said Alan Wolk, senior analyst at The Diffusion Group and author of the “Future of OTT TV Advertising” report. “By 2020, give or take, there will be no distinction between OTT and TV buying. If I’m Kraft, I will buy women 18 to 25 who are watching [ABC television series] ‘Scandal,’ and that ad will show up through OTT or set-top boxes. They’ll be bought and sold together.”

Legacy-TV-ad-revenue-forecast-Billions-U-S-per-year_chartbuilder

That current conception of OTT ads as online advertising leads to undervalued inventory, but the biggest element holding the sector back is lack of a unified measurement standard, said Wolk. While a number of companies are offering OTT measurement products, including Rentrak and Kantar, many in the industry are waiting on Nielsen’s solution, which it has been working on since 2013. Wolk expects it to finally arrive later this year, which is likely to prompt a major upswing in the value of OTT inventory.

OTT-TV-ad-revenue-forecast-Billions-U-S-per-year_chartbuilder

 

But whatever Nielsen does, the dollars will eventually follow the viewers, who are spending an increasingly large amount of time consuming video programming through connected devices. Last year, the average U.S. consumer watched 3.6 hours of OTT content per week. The report forecasts that figure will nearly double to 6.9 hours this year, with steady increases each subsequent year t

hrough 2020.

Average-Weekly-OTT-TV-viewing-hours-week-among-U-S-consumers-_chartbuilder

Not all video content accessible through connected devices is 20 minutes or longer — watching a two-minute YouTube clip through a game console is still considered OTT viewership — but people gravitate toward lengthier content when they’re sitting on their couch, watching on an actual TV screen. FreeWheel’s recent video monetization report shows that 91 percent of OTT ad views occur on content longer than 20 minutes (or on live content, which tends to run longer than 20 minutes).

Across OTT platforms and channels, the average video ad load for a standard 30-minute show will increase from 3.2 minutes last year to 5.2 minutes by 2020, according to Wolk’s analysis. Alongside increased viewership as well as advances in OTT ad measurement and targeting, that will help drive substantial growth in OTT ad revenue over the coming years. That growth will be fastest in the next two years, as both multiplatform video providers (Comcast, Time Warner, etc.) and networks push their “TV Everywhere” applications on consumers, said Wolk.

Main image courtesy of Robyn Beck / AFP / Getty Images

Article courtesy of http://digiday.com/platforms/future-digital-tv-advertising-5-charts/

 

Highlights from the article in zonestartups.com

Blynk

Meet Sunny Goenka and Vishal Dokania, the twin founders of mobile hospitality software, Blynk. Both have past experiences in successful family businesses but were rubbing their heads to do something of their own in technology and thus, started Blynk.

Sunny has completed his engineering from the UK and has done MBA from SP Jain Institute, Mumbai. He has worked in his family business, Hemlines, which manufactures and exports merchandise to global retailers like Metro and Tchibo. He has extensive experience with web technologies, SaaS products and ERP implementations. Vishal has an undergraduate degree in Computer Engineering from University of Maryland, College Park and a MBA degree in Entrepreneurship from University of Missouri, Kansas City. He has worked as a software developer in the USA with Cerner Corporation and Sprint Nextel. Vishal moved to India in 2008 and has worked in his family’s interior furnishing and manufacturing business, Durian, which is a famous brand in India.

Their startup, Blynk, aims to revolutionize the interaction between hospitality industry and its guests by providing innovative mobile app solutions. It makes mobile apps for hotels and restaurants. Guests can explore the property, order services and access a host of powerful features. Vishal takes care of the technology and product development. Sunny heads business development.

Hospitality industry is at the forefront of providing self service solutions to their guests. They are looking for ways to directly connect with guests to provide a better service and to increase revenues. Blynk makes it easy for the hospitality industry to join this revolution by creating a powerful and branded platform apps for hotels and restaurants.

For instance, if you are an hotelier or restaurant owner, you can have your own branded app on the Apple and the Android app store, powered by Blynk. The app can be downloaded by your guests or you can use your own tablets in rooms or in the restaurant. The app has powerful features specifically for the hospitality industry. You can also directly change the app content from a web based control panel. There is more than what meets the eye! Blynk is powering apps of hotels from Canada to Thailand. At the moment they are powering more than 50 hotel apps and growing at a fast rate.

Some of their prestigious customers are Deerfoot Casino, Canada; The Park Group of Hotels, India; Charme Hotels, Netherlands; Tropical Garden Lounge, Thailand; Madhubhan Resorts, India.

They won the “Most Innovative Product” award at Travel & Tourism Fair (TTF), one of India’s largest travel trade fair. Currently, incubated at Zone Startups India, a joint venture between BSE, India and Ryerson University, Canada.

Read the Original article here.

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Highlights from the article in restaurantindia.in


Sunny Goenka

Restaurants are no more merely reliable on calling for table booking and reservations. Sunny Goenka, Co-founder, Blynk, a restaurant and hotel app manufacturer company, talks about how these apps are helping restaurants gaining popularity without much relying on the online ordering sites.

What is the concept of ‘mobile friendly website’ by Blynk?

The Internet traffic from mobile devices has increased rapidly in the last few years. This shows that more and more people are visiting your websites from devices like smartphones and tablets. We see that most websites today do not render correctly on these devices. So, visitors immediately leave the website, which results in loss of business. ‘Mobile friendly websites’ are the latest technology in developing websites. The websites dynamically change the content depending on the screen size. So, no matter which device you are using to view your website, your website will display perfectly on that device.

What is the major benefit of using e-menus by a restaurant?

Restaurant business is a highly competitive business. Using e-menus is the latest buzz to create a sense of awe among customers. It is also easy to update the menu items as it is now digital. You don’t have to print the menus every time there is a change in price or if for one day, an item is out of stock.

For restaurants, another big advantage is that it allows customers to easily place home delivery orders. They no longer have to dial a number, shout out their order to the staff who can barely hear them in a noisy restaurant, thus avoiding ordering errors.

Please name some restaurants whose mobile apps have been prepared by you.

Most of our customers are hoteliers. So we have mainly developed restaurant apps for in-hotel restaurants like Madhuban Resorts, Anand and Whitefield Spoon and Royal Orchid Bangalore.

 

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What is the cost of creating and maintaining a mobile app for a restaurant and hotel?

Besides the onetime setup fee, on an average it only costs Rs 3,000-10,000 per month. The cost is low as we do not develop individual apps since it is a platform.

What is the response of such an app in Indian F&B Industry?

We are pleasantly surprised that the Indian F&B industry is up-to-date with the use of technology in the industry. They are actively looking for such solutions just like their counterparts in western markets.

What is your motive behind launching such an app?

Since we are a product software company based out of India, we really wanted to capture the Indian market in spite of many well wishers advising us to focus on other markets.

Due to the confidence of our customers, we have a good revenue stream in place. Our aim is to strengthen our product by putting all our revenues in product development. Right now, we are more focused on product and market development and are not concerned with direct profits.

How do you customise your app?

There is customisation skin built in the platform itself. So for every app, we can easily change the business logo, backgrounds, images and content as per the demand of customers.

Read the complete article here.

 

Highlights from the article in restaurantindia.in

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So far, mobile applications have been used primarily as a source of information and feedback. But now there is an increased integration between different restaurant offerings with mobile platforms in the areas like customer loyalty, placing orders and making payments and also promotional activities etc. For instance, Chaayos, a restaurant serving tea, uses the popular web chat platform, ‘Whatsapp’ to take orders and customer feedback thereby making the process simpler and less intrusive for the customer. And the trend is bringing the customers closer to the restaurants.

Speaking on the trend, Vivek Kapoor, Managing Partner, Dineout shares, “We at Dineout have seen significant increase in our ordering numbers since we launched our App on IOS and Android. We are getting almost 30 percent traffic through our mobile channels only.”

What has prompted the trend?

Research says many restaurants and the online food ordering and table reservations websites are moving towards the platform called Electronic Reservation Book (ERB) and are integrating Point of Sale (POS) and Androids in their businesses.

Even few technology investments are no longer limited to just backend operational initiatives or POS systems. Restaurants are turning to technology investments that directly improve guest experience. Also online orders and reservation platforms are partnering with restaurants on ERB.

According to a recent international study by Technomic on ‘consumers facing technology’, consumers use integrated mobile technology into their dining experience especially if it speeds up the process of getting their meal or paying their bill.

Restaurants using such technologies

Hotels like Peninsula Grand, Mumbai is using ‘virtual menu’, an advance tech-menu which is available on the restaurant website and can be viewed on tablets, palmtops, smart phones from where the diners can have an access to the menu offered by the restaurant.”

On the other hand, Lite Bite Foods are implementing Airline Control Programme (ACP) in their company to streamline the entire sourcing, selling and indenting.

Pizza Corner, the pizza chain in India has recently introduced mobile app ‘Today’ through which customers can order Pizza on just a single click. The user-friendly application helps customer access single detail information. The application is currently available to all Android users and will soon be available on the IOS platform.

Who are the solution providers?

With growing demand of such apps, companies like Blynk and MyPref in India have created apps to find and order food by using mobile apps being downloaded free.

MyPref has introduced a new smartphone app allowing foodies to search and locate specific food items and the restaurants. MyPref makes the guesswork out of a specific menu by providing reviews for each dish. The app is available on Android and iOS smartphones and its download is free.

Speaking on the cost required to create and maintain a mobile food app, Sunny Goenka, Co-Founder, Blynk, says, “It costs almost Rs 3000- 5000 per month to create and maintain an app. We have developed a platform which lets us create branded customised app for restaurants within few days. The apps have features required specifically by the restaurants like home delivery, digital/virtual menus, social media interaction and much more.”

Even QSR chains like Dominos, Pizza Corner, Starbucks, McDonalds, and Dunkin’ Donuts have also created their own mobile app to make the online food business much simpler and easier.

Changing the payment gateway

There are now numerous POS platforms that leverage the iPhone and other mobile devices, including Android-powered smartphones and tablet computers like the iPad, so that restaurants can process payments in the field with a credit-card reader. The readers either attach to mobile devices of the operator’s choice or accept payment through mobile applications like Google Wallet.

Atchayam Foodbox, a Chennai based automated restaurant is also using mobile phones applications to make the payment gateway easier. The diners can pay through credit or debit card by switching to the POS platforms on their iPhone and smartphone devices.

Eric Ho, Founder, Yo Yo Noodles, says, “Mobile technology is definitely becoming increasingly popular. The ability to be able to place orders from a phone app is great. I feel that within 2-3 years, we will start to see this market grow more than ever before, now we are still in early stages and people are still in the stage of familiarizing with the whole concept.”

Read the complete article here.

Opening-of-BIL_Ryerson-DMZ-India

(Image courtesy: Yourstory.in)

We are proud to announce that Blynk has been incubated at the Digital Media Zone, a joint venture between the Bombay Stock Exchange Institute Ltd., (BIL), Ryerson University of Toronto, Canada, Ryerson Futures Inc. (RFI), and Simon Fraser University.

BRIC-FI

ryerson_logo-300x104

It’s a big coincidence but we are excited of our new relationship with Canada because our first customer, Deerfoot Casino is also located in Calgary, Canada.

With support of our new partners, we are looking forward to focus on product development and increasing our market share globally.

His Excellency the Right Honourable David Johnston, Governor-General of Canada (Blynk slide in background :)

20140228_111254_M P Shetit Marg

Event covered in the press:

Digital Media Zone Press Release

The Globe and Mail

Yourstory.in

Aahar International Fair, New Delhi

Visit Blynk at India’s biggest hospitality trade show ‘Aahar International Food & Hospitality Fair’ at Pragati Maidan, New Delhi from 10 – 14th March 2014.

Stall: 6-45-D

Website: http://www.aaharinternationalfair.com

 

Highlights from the article in pocketyourshop blog.

Did you know that in 2012 three out of every four active travelers used a mobile device? What’s even more amazing is that two out of those three active travelers will use their mobile devices to explore, shop and book activities while they are traveling. That is half of all active travelers! source: mydesitnation.com

With so much noise about mobile apps, once you decide you want one, it’s hard to know where to start. This article will help hoteliers cut through the noise and discover what you need to know before you create an app for your property.

1) What are your goals for the app?

A favorite quote of ours by Laurence Peter is, “If you don’t know where you are going, you will end up somewhere else.” It is crucial that you decide what your goals will be and how you want your guests to use the app.

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This will not be too difficult, you surly have already set goals for your hotel and what you want guests to do, ensure all of these things are included in your app.

Here are a couple of ideas to help you get started.

Hotels

  • Explore surrounding area
  • Increase average capacity
  • Fill event space
  • Room-serivce/catering menus
  • Sell partner venue tickets
  • Convenient transportation
  • Business services

Resorts

  • Keep guests in your resort
  • Increase number of repeat guests
  • Encourage them to use your hotel’s day spa
  • Showcase all of your amenities
  • Where the best nightlife can be found
  • Places for fitness & health

2) What do your guests want?

Do your guests tend to stay around the hotel? Then you’ll want to include hotel amenities, menus, quick access to staff and calls to action to encourage them to explore the hotel.

Maybe your guests are always out exploring the area around your property. You’ll want to include directions, hours and contacts for local attractions, dinning and shopping. Possibly even create various itineraries for different types of guests. Check out the graph below provided by Travelport on what travelers want.

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Business Traveler

  • High-end dining & reservations
  • Where they can rent temporary event/office space
  • Places to fax or get papers copied
  • Limo/town car rentals & drivers
  • Places for language translation
  • Where they can find office supplies

Leisure Traveler

  • Shopping & places to relax
  • Local beaches, lakes, etc.
  • Social networking
  • Places to rent recreations equipment
  • Discount vouchers or coupons

Family Friendly Hotels

  • Easy access to local attraction tickets
  • Family friendly restaurants
  • Access to convenient transportation
  • Where to find grocery stores
  • Tour guides or tour businesses

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It’s important to define these personas to ensure your content resonates with guests. Maybe your property has a combination of these guests? A great example of a hotel ensuring they cover every type of traveler is Courtyard Marriott Pasadena. 

3) How will your app reach your guests?

Now that you have a better idea of what you want, before you launch your new app it is important to decide how you will market this to your guests.

Just because you built it doesn’t mean they will come! That is why the first two steps are just as crucial as this one, you not only need great content tailored for your guests, you need to be sure they are actually downloading your app.

The answer is probably a combination of a few things.

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  • A banner on your website homepage
  • Regular Facebook, Twitter posts with the link
  • An email blast
  • Your email signature
  • Guest confirmation/welcome emails
  • Room keycard insert
  • In-room tent card
  • Lobby poster
  • Have your staff recommend the app when guests check-in

Read the complete article here.


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