16 Jan 2014
Highlights from the article in Hotel News Now.
The explosion in mobile devices has created a new distribution channel for hotels.
Approximately 55% of United States households have a smartphone and 44% a tablet, according to the Consumer Electronics Association. As a result of the growing popularity of Internet-enabled mobile devices, hotel companies are reporting a larger percentage of online sales from mobile platforms. For example, InterContinental Hotels Group reported mobile revenues of $330 million in 2012, accounting for 9.7% of online revenues, while Choice Hotels International stated in May 2013 that mobile bookings accounted for 13% of its online sales.
While most global hotel chains have mobile-friendly websites, they are now moving into hotel applications for smartphones and tablets. These apps serve a variety of functions, from booking hotels and monitoring loyalty accounts to locating nearby attractions.
Marriott International, Choice Hotels and Hyatt Hotels Corporation have one smartphone app that searches for all of their hotel brands. Marriott and Hyatt are well-known names thanks to their flagship brand sharing the name of their parent company, so it is likely guests are able to find these apps easily. The companies can capitalize on their strong brand recognition and provide an easy-to-use one-stop shop.
One of the biggest challenges hotels face while implementing their Blynk mobile app is to set up their internal process where the front desk enters the guest details in Blynk’s control panel so that guests can login to the app.
We have now released a new version where the hotels can skip this step completely. Guests can now login to the app with their last name and room number without these details having to be pre entered by the hotel’s front desk. Guests can then make requests like they did in the past. The hotel staff will receive the guest name and room number with each request and they can process the requests as usual.
So now hotels can start using their Blynk app from day one.
- Blynk releases the app on the app stores
- Hotels add the Download App badge in their guest reservation emails and website
- Hotels enters the hotel staff details in the control panel so that the staff can receive guest requests by SMS, email or control panel alerts.
And that’s it. Now all you have to do is let guests download the app and make requests :)
Existing customers who wish to convert to this version, please contact us.
24 Dec 2013
We are super excited to share that Blynk’s Hotel Magazine has become THE magazine for hoteliers. It is by far the number one magazine for hoteliers all over the world. In it, you will find the latest news and tips for hoteliers.
Read The Hotel Magazine on your Flipboard.
17 Dec 2013
Highlights from the article in Tnooz.
For the proactive hotelier the opportunities are endless but those that don’t pounce on it are destined to be left in the dust by their more savvy competitors.
For hoteliers, making sure your website is mobile enabled, accessible and user-friendly across all platforms is the critical first step. Once this has been undertaken, general managers can then begin to look at the infinite amount of ways to improve the hotel experience and potentially increase their revenue in the process.
16 Dec 2013
Highlights from the article in eMarketer.
Apps are a great way for hotels to personalize guest services, and hotels are using them for a range of purposes.
Many, if not all, of these services have long been provided by hotel staff, but mobile apps allow those offerings to reach much greater scale.
It’s this combination of customer service and engagement that makes mobile devices such a potentially effective means for hotels to connect with their clients.
We were reading the popular book ‘The Elephant Catchers: Key Lessons for Breakthrough Growth‘ written by the co-founder of one of India’s leading IT company Mindtree.
in the book, to our pleasant surprise, we came across the following case study of Marriott, which we would like to share with you.
Marriott International, a leader in the lodging industry, is exploring ways to use technology in order to optimize profit across its properties, increase the efficiency of its selling processes and enable delivery of impeccable service.
Marriott ‘mapped’ the stress levels of the typical traveller. The study revealed that when a guest leaves home, the individual’s stress level is high. When he or she reaches airport security, the stress level rises further, and then lowers as the person settles down inside the plane. It goes up again when the plane lands and during the wait at the baggage area, and expands, rises and falls from the time of boarding a taxi to the check-in line at the hotel reception. It reaches the lowest level when the guest finally crashes in the hotel bed.
Accordingly, Marriott focuses on the peak levels in the stress maps and looks for ways to use information technology to reduce the levels at the corresponding points of experience. In the future, Marriott’s guests may use an app in a handheld device to check into the hotel before arriving. On arrival they can proceed straight to the room, use their smart phone at the door to enter and, of course, they can order room service before reaching the hotel.
At Blynk, we could not explain our mission better than above. You can reduce your guests’ stress levels today by offering these services, with your white label app, powered by Blynk.
10 Dec 2013
At Blynk, we love reading about technology and one of our favourite websites is The TechPanda. So of course we are excited to share that they recently wrote an article about Blynk.
When wives meet, they chat sarees, kids and husbands. And more often than not, they insist the resisting husbands to meet up, atleast once. Vishal & Sunny’s wives were friends and managed a local charity. Upon their insistence, the husbands met, and the rest they say is history!
Blynk has found a need in niche hospitality segment and high end hotels would be definitely willing to have apps complement their premium service. A strong team and a definitive target market are Blynk team’s assets.
29 Nov 2013
Infographic from the article ‘Hotels faced with new challenges as the average age of guest drops’ in Tnooz.
Mobile emerging channel for planning, booking and on-site activities.
28 Nov 2013
Monitoring guest feedback is critical for a hotel or restaurant. An unsatisfied guest can leave a bad review on social media causing incalculable losses.
Traditionally feedback is taken on paper forms. Top management cannot see the feedback instantly. There are chances that staff can filter out negative feedback before handing it over to management. To summarize and analyze all the feedback received is a time consuming task.
We are excited to announce the launch of our new product Blynk Feedback. With Blynk Feedback, you can now easily digitize your guest feedback process while creating a lasting impression. You can have beautiful feedback forms with pleasing animations. You can use the feedback form on your website, tablet or smartphone. You can also have your own app with the feedback form.
For hotels, the perfect way to implement this is to have a tablet at the front desk or reception with the feedback form open. While waiting to check out, guests can leave their feedback.
For restaurants, they can give the guests a tablet with the feedback form. A perfect way to leave a great last impression before the guest leaves.
Get guest feedback on smartphones or tablets
Instant email alerts
Act immediately on negative feedback
Get powerful reports of historic trends
Use the same form on your website
Have an app only for guest feedback