Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager
Highlights from the article ‘Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager‘.
Not just a search engine anymore, Google has dramatically extended its presence and influence in the online travel space in recent years. New features include Hotel Finder, Google+, a revamped Maps application and Local pages, greater prominence of reviews and ratings, and redesigned YouTube brand channels.
Hotel Finder has a number of innovative and exciting features to help users select the hotels they are interested in more quickly. As I said, our goal is to get our users from intent to action as quickly and as smoothly as we possibly can. Hotel Finder does this through the use of detailed search, maps and live hotel rates and availability. We feel that this provides valuable leads to both suppliers and OTAs.
If an advertiser is looking to include their properties on Hotel Price Ads and receive the clicks on their own sites, they may wish to consider one of our Integration Partners, including several leading CRSs (Customer Reservation Systems). This ensures that even small individual properties or chains can have their price and availability showing on Hotel Price Ads.