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How Digital Signage help Retailers

How Digital Signage help Retailers

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How Digital Signage help retailers

How Digital Signage help Retailers

The only reason to employee a digital signage in your retail store is to influence your customers to buy more products in one or the other way. The ultimate reason to use a digital signage or an interactive kiosk is to engage more and convert more. To make yourself to decide on to buy a digital signage at your store or not, below are the four most important reason explains How Digital Signage help Retailers to retain their customers. There are handful of reasons why one should have the retail digital signage solutions. So here we go..


Make your customers feel free and smooth.


Having a 300,000 square feet retail store with a department dedicated to almost everything may leave one’s jaw dropped. And, with such a huge floor and with uncountable departments, one may be lost in search of his needs or one may find it very difficult to find their stuff only with the help of the signage boards tagged. But, a wayfinding in-store digital signage system which will direct every visitor to their stuff, will definitely give a smooth store experience.


Creating Interactive Environment


Out of many online purchase travel is one of the most online purchases. An interactive signage at your tarvel store will give a unique height of  interactive engagement to the visitor to browse and decide the next travel package.


Beacon Technology


By creating the personalized experience on two different screens the beacon technology will improve the digital signage experience by increasing the overall audience engagement. With Bluetooth Low Energy technology (BLE), the user will be able to have the two way communication between the digital signage and the mobile device, gaining the super power to deliver the highly targeted promotional content based on the geography and demography.


Using the Social media to engage the customer.


A digital signage will create a splendid experience for a customer which will give him the product information, the weather forecast along with some social media feeds. Since the customer will only be interested in knowing about his own product will never bother about the other products on the digital signage. The feature which will display a product only when a customer interacts and will keep on informing and entertaining when the visitor is not at all interested can do the miracles for you.


With the above discussion one may be very clear about the having a retail signage software and may go ahead and start using a one and start getting the benefits of retail digital signage benefits. At the closing if this article about How Digital Signage help Retailers I would like list some more retail signage software benefits


  • Ensures a common brand and customer experience in all locations
  • Ability to market products and services
  • Additional sales tool to increase margins and fixing rates for tertiary products
  • Possibility of creating a stronger brand between customers and the brand
  • Ability to integrate live information to entertain and inform in-store guests of common areas
  • Day sales promotions and use inventory level systems to change promotions in stock
  • Easy introduction of new marketing campaigns
  • Profitable Promotions and Marketing
  • Reduce costs associated with printing and shipping static materials
  • Respectful of the environment by reducing waste
  • View emergency management messages
  • Opportunity to sell advertising to suppliers of goods and services
  • In retail with dining room, can incorporate digital menu tables
  • Use in the back office as a tool for internal training of goods, services and company information

Today’s retailers recognise the benefits of using digital and interactive screens in their branded and buying experience with retail digital signage. The technology allows buyers to interact visually with products or promotions while remaining in the store environment, where actual purchasing decisions are made. Retailers also rely on technology for employee training and, in the form of interactive kiosks, for self-service applications, guiding and guided sales.

  • Video Walls
  • Interactive Kiosks
  • End-cap Signage
  • Way finding
  • Point of Purchase Tools
  • Infotainment
  • In-Store Advertising Network
  • Digital Menu Boards


Vinay Katwe


Blynk Media


Digital Signage, OOH, SmartTV Platform
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