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How Digital Signage Will help the Retailers to retain their customers

How Digital Signage Will help the Retailers to retain their customers

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How Digital Signage Will help the retailers to retain their customers.

How Digital Signage Will help the Retailers to Retain their customers

The only reason to employee a digital signage in your retail store is to influence your customers to buy more products in one or the other way. The ultimate reason to use a digital signage or an interactive kiosk is to engage more and convert more. To make yourself to decide on to buy a digital signage at your store or not, below are the four most important reason explains how digital signage will help the retailers to retain their customers. So here we go..

 

Make your customers feel free and smooth.

 

Having a 300,000 square feet retail store with a department dedicated to almost everything may leave one’s jaw dropped. And, with such a huge flor and with uncountable departments, one may be lost in search of his needs or one may find it very difficult to find their stuff only with the help of the signage boards tagged. But, a wayfinding digital signage on the floor which will direct every visitor to their stuff, will definitely give a smooth store experience.

 

Creating Interactive Environment

 

Out of many online purchase travel is one of the most online purchases. An interactive signage at your tarvell store will give a unique height of  interactive engagement to the visitor to browse and decide the next travel package.

 

Beacon Technology

 

By creating the personalized experience on two different screens the beacon technology will improve the digital signage experience by increasing the overall audience engagement. With Bluetooth Low Energy technology (BLE), the user will be able to have the two way communication between the digital signage and the mobile device, gaining the super power to deliver the highly targeted promotional content based on the geography and demography.

 

Using the Social media to engage the customer.

 

A digital signage will create a splendid experience for a customer which will give him the product information, the weather forecast along with some social media feeds. Since the customer will only be interested in knowing about his own product will never bother about the other products on the digital signage. The feature which will display a product only when a customer interacts and will keep on informing and entertaining when the visitor is not at all interested can do the miracles for you.

 

Vinay Katwe

Founder

Blynk Media

27/6/2018

Digital Signage, OOH, SmartTV Platform
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