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retail digital signageBenefits of Retail Digital Signage:

  • Ensures a common brand and customer experience in all locations
  • Ability to market products and services
  • Additional sales tool to increase margins and fixing rates for tertiary products
  • Possibility of creating a stronger brand between customers and the brand
  • Ability to integrate live information to entertain and inform in-store guests of common areas
  • Day sales promotions and use inventory level systems to change promotions in stock
  • Easy introduction of new marketing campaigns
  • Profitable Promotions and Marketing
  • Reduce costs associated with printing and shipping static materials
  • Respectful of the environment by reducing waste
  • View emergency management messages
  • Opportunity to sell advertising to suppliers of goods and services
  • In retail with dining room, can incorporate digital menu tables
  • Use in the back office as a tool for internal training of goods, services and company information

Today’s retailers recognise the benefits of using digital and interactive screens in their branded and buying experience with retail digital signage. The technology allows buyers to interact visually with products or promotions while remaining in the store environment, where actual purchasing decisions are made. Retailers also rely on technology for employee training and, in the form of interactive kiosks, for self-service applications, guiding and guided sales.

  • Video Walls
  • Interactive Kiosks
  • End-cap Signage
  • Way finding
  • Point of Purchase Tools
  • Infotainment
  • In-Store Advertising Network
  • Digital Menu Boards
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